Propaganda works better than you think, according to a USA Today article and the the latest big Supreme Court decision, Citizens United vs. Federal Election Commission.
Remember shaking hands with Bugs Bunny at Disneyland? Roughly a third of people presented with a fake ad depicting a visit to Disneyland that featured a handshake with Bugs later remembered or knew the meet up with the ‘wascally wabbit’ had happened to them, according to a 2001 University of Washington study. Even though Bugs is owned by Warner Brothers and verboten at a Disney facility, so it couldn’t have happened.
So, apparently, even just giving medical students pens with a drug’s name on them made the students significantly more favorably disposed toward the medication than otherwise, despite their immersion in classes aimed at letting them rationally evaluate drug benefits.
Click here to read the report summary from the Archives of Internal Medicine 2009.
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